Take Few Examples:
What BBC (British Broadcasting Corporation) signifies by their Trading name? The name suggests that, it would be Covering max U.K. news. But what it covers? Everything else, except more of U.K., especially being Critical to the Right of other Nations! Is Britain absolute Left? No! Then? And why cover the World? Cover your own Nation’s News in coherence with your trading name! Or, change the Brand name first, maybe changing to, ‘World’ Broadcasting Corporation!
Now, let’s say I am/was watching, even back then NDTV (New Delhi Television OR New Delhi Television Ltd), then the name indeed suggest(ed) that I’m reading or watching the News originating from New Delhi; whether it was/is covered from left’s or right’s philosophies or perspectives, that doesn’t matter, but at least it covered the New Delhi News as per its trading name. Further, when I read or watch TOI, then indeed the name suggests that I’m reading Times Of India, the news covered from India.
Now take one more example which is Contrary to the above para. Does the South Indian Newspaper The Hindu cover the Right-Wing News of India in Positive manner? I Guess NOT! Thus, only they can clarify on this as why they use this brand name, because -> I’ve no idea!
Take another example! What does the name Al-Jazeera suggest? That it would cover the island news of Qatar! But see their website or watch them, and you will find everything else, except, their own Regional Local News of Qatar! And not only this! There are many such newspapers in the Mid-East that cover contrary to what their brand name suggests!
But on the other hand, take these few more examples. If you read, let’s say CGTN, which is originating from China, then it indeed covers the news of China, no matter how much ornamental they are, along with their views on the global perspectives, only when they have association with the Chinese interests’. So I, as a reader, am absolutely clear what I am reading, and it is originating from where i.e. China Global Television Network.
Take one more example of JPOST i.e. Jerusalem Post, and when I read that, I’m absolutely sure what I would be reading about i.e. mostly local and regional news with a bit of International Touch in it, flavoured with the Right, as the name suggests itself; UNLIKE Al-Jazeera, which is almost everything International, & not Local. And they don’t even use the word International in their Brand Name i.e. Al-Jazeera International like CNNi -> CNN International. You know, if I start a Company wherein in its title words like Global or International are used, then I may receive objections later, if I’m not dealing with the name I’m using!
I give you another example. Let’s say I’m a Capitalist, but to influence the Communists, I start a newspaper or print or electronic media wherein I use the words Publishing of Politburos; or vice versa, let’s say I’m a Communist, but to influence the Capitalists, I start a newspaper or media (Print or Electronic) with the brand name titled The Market Watch; and in both cases, I add the content of my own Philosophies. Is it justified? No!
Thus, my request to the Media Companies (whether Print or Electronic or Publishing Journals) is that you should name your Brand what philosophies you sell. If you’re not right wing, then don’t use the names of a religions, or vice versa. Or if you’re associated to an ideologue, then you should use a Brand related to what ideologue you Publish. For example: Wall Street Journal, as when I’m reading it, I know I’m reading about Markets. And I think this should be made Compulsory. And, as a Writers, they should Self Regulate themselves.
I’m not saying to follow the restrictive publishing, BUT, what amount and quality of content you publish should be in coherence with your brand name title!
Think about it! Am I wrong? :)
© Pranav Chaturvedi